About Us


Better Skincare for Better Humans.

Humanist Beauty is a new skincare line dedicated to the life-long practice of self-love.

We are proud to be part of The Human Beauty Movement (The HBM), a purpose-driven company on a mission to support inclusion, wellness, and sustainability in the beauty industry and beyond.

Mohamed with Glass

Our Mission

Humanist Beauty exists to foster self-love, wellness, sustainability, and radical inclusivity for all humankind.

Our Beliefs

We believe in harmony between people and planet.
We believe in holistic mind-body-soul connectivity.
We believe in the ancient wisdom of plant medicine.
We believe it’s our responsibility to do better and be better, always.

Our Values

We honor all humans regardless of color, gender, age, creed, status, or ability. We’re here to inspire all humans to be the best versions of themselves.

Our Commitments

Certified B Corporation Logo


Humanist Beauty believes we have a responsibility to be a better beauty brand. We will always stand for radical inclusivity. We will never shortcut quality, integrity, or safety. We will make the world a better place in everything we do. We’re honored to be a Certified B Corporation and a Social Enterprise Alliance member, reinforcing our promise to prioritize people and planet over profits, always acting as a force for good.

 Humanist Beauty Icons BeautyGiving Back

The spirit of compassion for the sick, the weak, the marginalized and the poor lives at the heart of Humanist Beauty. We believe in giving before receiving. As such, prior to launch, our Founder initiated a social media campaign called From My Closet to inspire and gift the community over $20,000 worth of merchandise and also to raise funds for charity. We have donated funds to Gates Philanthropy Partners and Change.org to support projects that help those affected by COVID-19. We have donated to the mighty Black Lives Matter cause. And going forward, we commit to donating 3% of gross revenues – not net revenues or net profits – to well-vetted 501(c)(3) nonprofit organizations that improve the well-being of under-served and disadvantaged humans and accelerate environmental progress.

Humanist Beauty Icons AdaptogensMindfully Sourcing Ingredients

We make all our own formulas from scratch, and we will never cut corners when it comes to the quality and wholesomeness of the ingredients we use. Every single ingredient used in every single product is carefully scrutinized for benefit, safety, and ethical sourcing.

  • Our Herban Wisdom™ formulas are made with 100% naturally-derived ingredients, many of which are cultivated using organic farming practices.
  • Herban Wisdom™ formulas are EWG Verified, certified to be among the safest in the beauty industry.
  • We disclose ALL ingredients, even incidental ones, even though the law doesn’t require it.
  • We never add parabens, synthetic preservatives, petroleum derivatives, dyes, artificial fragrances, phthalates, GMOs or known carcinogens to our formulas.
Humanist Beauty Icons Organic Ingridents
Responsible Packaging

We strive to use the most environmentally conscientious packaging options we can.

  • The majority of our packaging is made of glass and paperboard, which can be recycled.
  • We use post-consumer recycled paper-based packaging for our shipping materials and do not use plastic void fill or shipping tape.
  • We strive to minimize our use of virgin plastic and seek to further reduce usage of virgin plastic componentry as we grow.
Humanist Beauty Icons Organic Ingridents
Respecting the Environment

We uphold environmentally-friendly operations and measure our impact as part of the B Corporation certification criteria.

  • We seek environmentally friendly ingredient sourcing in our formulas.
  • Our executive office is powered by solar energy.
  • We are a carbon-neutral operation – we offset all greenhouse gas emissions, including all shipping, through donations to carbonfund.org for reforestation initiatives.
  • Our executive office is committed to recycling paper, plastic, aluminum, glass and e-waste.
Humanist Beauty Icons Cruelty Free
Supporting Animal Welfare

We don’t believe there’s a reason for the inhumane treatment of animals for the sake of cosmetics products. It just doesn’t make any sense to us.

  • Humanist Beauty formulas are certified cruelty-free by the Leaping Bunny program.
  • All Herban Wisdom™ formulas are vegan.

Our Founder

Jennifer Norman, Founder of Humanist Beauty

Hello. My name is Jennifer Norman, Founder of Humanist Beauty. Here’s my story.

My life didn’t start out on a bed of roses. Actually, at the age of two, I was abandoned, then rescued, then brought to a local children’s orphanage in South Korea where I received compassion and care. Then, just months later, a kind-hearted family from New York saw my picture, adopted me and raised me as their own.

Growing up Asian in a predominantly white community did have its hardships. I was teased for my looks – it didn’t help that I had severe adolescent acne and a mouth full of braces. I became a shy, competitive introvert, throwing myself into school work, art, dance, piano, and as many after-school activities as I could squeeze into an overbooked schedule. Along the way, I developed a penchant for experimenting with my clothes, makeup, and hair. On the outside, I wanted to stand out. But on the inside, I wanted to fit in. I wanted to look like the impossibly perfect models in all the magazines. I developed a bulimic eating disorder that lasted straight through my 20s. I felt like I was never good enough.

My studious, competitive nature propelled me through college and then through business school. My obsession with beauty landed me a job at L’Oréal in New York City. I would go on to work for the likes of Victoria’s Secret and Neutrogena, and for 2 decades I would escalate in the beauty industry, building brands and selling products through the same type of image-based marketing I had fallen prey to as a teen. What was the meaning of it all?

Over time, I yearned to live a life of greater meaning, intention and purpose. As if the universe was listening, I was gifted that purpose through my son who was diagnosed with a rare genetic disorder at the age of two. I almost lost him. Many, many times. But somehow, some way, he pushed through with a supernatural will to survive. For over a decade, I dedicated myself to his care. I studied up on various aspects of health and wellness. I researched ancient herbal remedies, alternative therapies, energy healing and modern advancements.

Caring for my son cast light on things I had so easily taken for granted before. I came to appreciate the preciousness of health and wellness. I came to feel tremendous gratitude for the kindness and compassion of others. I came to realize that real beauty is not seen with the eyes but felt with the heart.

Now, as I introduce Humanist Beauty, I believe there is hope for this thing called the human condition. Regardless of who you are, or where you came from, or what you look like, or what abilities you have…you matter. And YOU are beautiful. And Humanist Beauty is for you.

Jennifer Norman Signature

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