Sea Algae Skin Benefits

Some of the finest, most effective skincare ingredients come from the sea, such as sea salt, kelp, caviar, and sea algae. However, sea algae in particular is prized for its ability to hydrate, revitalize, and tone the skin. Additionally, it’s been used in formulas to address concerns such as cellulite, acne, fine lines, and wrinkles.1

There’s one notable form of sea algae called Alaria Esculenta that shows markedly impressive skin benefits. Alaria Esculenta, also known as dabberlocks, badderlocks, or winged kelp, is traditionally found on the coasts of the North Atlantic Ocean (France and Ireland). Alaria Esculenta can grow up to 2 meters long and a few dozen centimeters tall. It is rich in amino acids, antioxidants, and vitamins, and minerals.2  The active skincare ingredient Juvenessence is a proprietary form of Alaria Esculenta that has been clinically studied and shown to deliver both detoxifying and rejuvenating effects.

About Juvenessence Sea Algae

Juvenessence is made by BiotechMarine, a company based in France that was acquired by Air Liquide Healthcare subsidiary Seppic in 2013. Seppic develops, markets, and manufactures a multitude of unique ingredients for cosmetic, veterinary, nutraceutical, pharmaceutical, and industrial use. BiotechMarine is Seppic’s production site for cosmetic ingredients derived from marine biotechnologies and seaweed or marine plant extraction. BiotechMarine is known as an “Underwater Amazon” due to housing over 800 species of algae and marine plants. It’s one of the most remarkable sites in the world because of its unique and vast amount of algae that’s favored by the interplay of several factors:

  • The purity of its waters
  • The convergence of the warm, nutritious Gulf Stream from the Gulf of Mexico and the cold North Stream from the North Sea
  • An ecosystem that develops secondary metabolites by marine plants and algae to hinder environmental stresses

Seppic is known for upholding practices that promote healthy living and a healthy environment. Through its eco-design project, Seppic enlists renewable and sustainable resources that help reduce the carbon impact of its ingredient manufacturing operations. Environmental impact is measured using a custom tool for recording carbon emissions, water consumption, and waste throughout each ingredient’s lifetime.

A chart showing circular co-design, a comprehensive approachThe Science of Cells

The nucleus of each human cell has an architectural protein called Lamin A. Lamin A keeps your nucleus strong to fulfill tasks such as gene transcription, DNA replication, and chromatin remodeling of the cell. Lamin A degrades over time into another protein called progerin. As progerin builds up within the nucleus, it leads to the following consequences:

  • Nucleus membrane loses integrity
  • Nucleus becomes deformed
  • DNA alteration happens quicker
  • DNA repair process is altered
  • Gene transcription process is altered

The buildup of progerin also has adverse effects on skin proteins, dermis, and epidermis tissue. When the nucleus of a cell is affected in such drastic ways, the entire system function of that cell is downgraded. The result is a loss of elasticity and firmness of skin.

A biomedical illustration of cell functionJuvenessence Clinical Studies

Juvenessence has a multitude of skin benefits, such as slowing the aging process of progerin (by up to 78.7%) and detoxifying the skin. These results come from clinical studies showing Juvenessence’s revitalizing and age-reversing effects on skin cells.

BiotechMarine conducted a study during a 28-day period on 20 participants. The average age of the subjects was 50, and a topical cream containing Juvenessence was applied twice daily under dermatological control.

Upon assessing the efficacy of the Juvenessence 1% cream on the crow’s feet area of subjects with periorbital wrinkles in comparison to participants not using the cream (placebo control):

  • Number of wrinkles decreased by 65%
  • Depth of wrinkles decreased by 80%
  • Firmness increased by +25%
  • Elasticity increased by +20%
  • Radiance increased by +70%
  • Hydration increased by +80%

A side by side comparison from a clinical study of a person's crow feet at day zero and then at day 28BiotechMarine found that using the Juvenessence 1% cream on the cheeks of the subjects that lack skin firmness had amazing benefits in contrast to partakers not using the cream, such as:

  • Increased skin tonicity by 85%
  • Increased firmness by 90%
  • Increased skin grain improvement by 85%
  • Increased hydration by 70%

Natural Assurances

BiotechMarine materials are EcoCert, Cosmos, and Natrue approved. These assure that BiotechMarine’s products are free of GMOs, parabens, phenoxyethanol, nanoparticles, silicon, PEGs, synthetic perfumes and dyes, and animal-derived ingredients. Also, these approvals indicate that BiotechMarine maintains environmentally friendly production and processing processes that respect human health and gives consumers confidence that they are buying the right products.

The Mass Balance and Halal certification have also been given to BiotechMarine. Mass Balance is essentially a custody model designed to keep track of the total amount of input throughout the production cycle while ensuring an appropriate allocation of the finished goods. Mass Balance increases the support for a bio and circular economy through cost-effective scalability that derives from the involvement of large industrial players. The Halal certification confirms that all products from BiotechMarine are in alignment with Islamic law and beliefs.

BiotechMarine promises that its products are vegan and cruelty-free by declaring that the raw materials they use:

Humanist Beauty Herban Wisdom™ Facial Oil

Juvenessence is one of the key high-performance, clinically-tested natural ingredients contained in the Humanist Beauty Herban Wisdom™ Facial Oil. It is formulated in at an active level for its exceptional benefits to skin and its nutrient content which includes amino acids, antioxidants, vitamins, and minerals.

We ensure that our Herban Wisdom Facial Oil is:

  • Vegan
  • Dye-Free
  • Gluten-Free
  • Naturally Scented (No Artificial Fragrance)
  • Paraben-Free
  • In Recyclable Packaging
  • Leaping Bunny Certified Cruelty-Free
  • EWG Certified
  • Made From 100% Naturally Derived Ingredients

Shop the Herban Wisdom Facial Oil here. [1] [2]


The Benefits of Breathwork

Breathwork is a term to describe any type of therapy that utilizes breathing exercises to improve spiritual, physical, and mental health. There are many forms of breathwork used today, and each one employs unique breathing techniques for healing purposes. Breathwork draws from Eastern practices like yoga and Tai Chi, while also incorporating methods from Western psychotherapy.

Typically, breathwork techniques are used to calm your mind, reduce stress, bring clarity and inspiration, and energize your body.1 The practice of breathwork gives your brain’s executive functioning system something to focus on, so you can bypass the mental levels of consciousness and drop into a deeper state of consciousness. This deeper state is where spirit, love, and healing reside. Unlike meditation, breathwork takes you to this place very quickly.2

The History of Breathwork

Breathwork has been practiced in ancient traditions for thousands of years. The word “breath” and “spirit” even share the same origin in many languages. Breathwork practices can be found in many breath-centered meditations in Buddhism and Pranayamas in Yogic practices. Additionally, breathwork was used in Taoism, Hinduism, Christianity, Qigong, Shamanism, Sufism, and martial arts.3 The majority of these religions and cultures used breathwork for the same reasons as we do today – to alter consciousness for healing, self-discovery, and spiritual purposes.

Modern breathwork was mostly forgotten by Westerners during civilization, but it reemerged in the 1960s thanks to four people: Stanislav and Christine Grof, Leonard Orr, and Sondra Ray. These four individuals created the two original branches of modern-day breathwork known as Holotropic and Rebirthing. Since their creation, many offshoots have been born.

In the 1970s, the popularity of breathwork waned, but in the past five years, it has begun to resurface with a bang. Today, there are more than 50 types of breathwork, all distinct from each other. Some types last 2 minutes, while others last 2 hours. However, they all have one thing in common, which is the focus on conscious breathing in a non-regular pattern to alter the mind-body emotional state.4

The Benefits of Breathwork For Your Health

Deep breathing has many health benefits. Even a few deep breaths a day can lower blood pressure and cortisol levels and increase parasympathetic tone; however, breathwork is very different.5 Breathwork practices can exert even more impressive effects on the body while working differently and oppositely.

Here’s the science behind the magic of breathwork:

  • Alkalizes your blood pH by causing a shift in blood pH following hyperventilation, which is called respiratory alkalosis. We take in oxygen with every inhale, and we release carbon dioxide (CO2) with every exhale. But when we take faster breaths, we rid the body of more CO2. Considering that CO2 is an acidic molecule, hyperventilation reduces acid levels in the blood, resulting in a higher, more alkaline pH.
  • Increases muscle tone due to blood alkalinity. Calcium ions that are floating in the blood bind onto large proteins known as albumin. This starts an increased firing in sensory and motor neurons due to the low-calcium state. The low blood calcium now presents itself in the neurological system as tingling sensations, smooth muscle contractions, and increased muscle tone.6
  • Elevates your mood through hyperventilation and respiratory alkalosis causing a “high” feeling that many people report experiencing during breathwork. It triggers the Bohr Effect, which is when blood pH reduces oxygen delivery to tissues. One minute of hyperventilation causes the blood vessels in the brain to constrict, which reduces blood flow and oxygen delivery to the brain by 40%. This could be responsible for the deep feeling of well-being.
  • Breathwork has an anti-inflammatory effect due to neurons in the nervous system firing more often during hyperventilation, which releases epinephrine (“adrenaline”). In a 2014 study, Yale Music School found that the adrenaline surge causes the innate immune system to increase its anti-inflammatory activity and dampen its proinflammatory activity.7

Conditions That Can Benefit from Breathwork

The benefits of breathwork can include everything from improved immune function to metabolic functioning, stress management, emotional regulation, and improved quality of life. However, it has been used to aid the following conditions:

  • Asthma
  • Anxiety
  • Chronic pain
  • Anger issues
  • Depression
  • Labor pain
  • High blood pressure
  • Grief and loss
  • Irritable bowel syndrome
  • Attention deficit hyperactivity disorder

While breathwork is exceptional at treating many conditions, it is also nourishing for those who are already feeling healthy and well. Learning to master the breath can help enhance feelings of love, gratitude, clarity, peace, connection, and insights. As such, breathwork can be a great addition to anyone’s daily routine.

Types of Breathwork

There are many different breathwork modalities, many with similar foundations. Here are a few of the most well-known types of breathwork:

  • Holotropic Breathwork: Stanislav Grof, MD, Ph.D. and his wife, Christina Grof, Ph.D. created this form of breathwork after LSD became illegal in the late 1960s. Dr. Grof had been experimenting with LSD and altered states of consciousness, which led him to the creation of Holotropic Breathwork.8 Benefits include stress relief, personal growth, and increased self-awareness.
  • Rebirthing Breathwork: This form of breathwork was created by Leonard Orr. He gave it the name “rebirthing” because, in his first experience with conscious connected breathing, he experienced memories of his birth.9 Rebirthing breathwork has been known to cause increased creativity and inspirational ideas, along with a sense of clarity.
  • Clarity Breathwork: Dana Dharma and Ashanna Solaris co-founded Clarity Breathwork. Dharma and Solaris are both long-standing breathworkers who bring the energy of the feminine to their training and sessions.10 Clarity Breathwork is similar to Rebirthing Breathwork in that the conscious connected breathing is done laying down for an hour, and additionally, the two have the same benefits.
  • Biodynamic Breathwork: This practice was created by a Licensed Massage Therapist named Giten Tonkov. Biodynamic Breathwork blends deep, connected breathing with movement conscious touch, meditation, emotional release, and body awareness techniques.11 It’s said that Biodynamic Breathwork results in the release of long-held trauma in the brain and body.
  • Transformational Breathwork: Judith Kravitz founded Transformational Breathwork in the mid-70s to release trauma experienced during birth. Most sessions include stomping your feet with your hands on the floor while breathing to release energy.12 The benefits of Transformational Breathwork are similar to Rebirthing, but with the added intention of deepening your connection to your spiritual source. 
  • The Wim Hof Method: This method was invented by the man of the same name, famously known as “The Ice Man.” His breathwork method actively uses conscious breathing as preparation to immerse yourself in ice water for around 3 minutes.13 This is said to increase immune system strength and energy, decrease stress, reduce inflammation of the body, and balance hormone levels.

DIY Beginner Breathwork Techniques

Breathwork is an active form of meditation that can allow you to disconnect from your mind and be guided by your heart and body. As you breathe out, you’ll be working to rid yourself of beliefs, thoughts, and actions that don’t support your personal growth. You’ll be striving towards wholeness and a better ability to handle stress, anxiety, and trauma. There are many breathwork techniques out there, and each one has a unique purpose and effect on the body.

After speaking with your practitioner to ensure that breathwork is right for you, you can try these three beginner techniques:

The 4-7-8

When you’re feeling overwhelmed, anxious, or having trouble sleeping, give the 4-7-8 breathwork technique a shot. The 4-7-8 will slow the heart rate, bring your consciousness to the present moment, slow the nervous system, and bring forth a feeling of peace.

How to do it: Empty the lungs of air, inhale through your nose for 4 seconds, hold your breath for 7 seconds, exhale out of your mouth for 8 seconds, and repeat 4 times. As you put this technique to action, try envisioning your chakras at the center of your body pulling any energy or thoughts that do not serve you well.

The 5-5

Give the 5-5 breathwork technique a go when you’re getting worked up. It can help give you a sense of calmness, and it can be practiced throughout the day. Our natural tendency is to breathe at a rate of 2 to 3 seconds per minute.14 However, the 5-5, or also known as Coherent Breathing, is a conscious breathing practice that aims to slow down your breathing to 4 seconds and then 5 seconds.

How to do it: Focus on the natural rhythm of your breathing to measure out how long your inhales and exhales are. For 1 minute, breathe in for 4 seconds, and exhale for 4 seconds. Repeat for 5 seconds, then 6 seconds. If you feel the need, you can continue doing this for up to 10 seconds. Begin with practicing this technique for 5 minutes. However, you can gradually increase this time to around 20 minutes.

The 4-4-4-4

For an energy boost or to reduce stress, try the 4-4-4-4, which is also called Box Breathing or Square Breathing. This technique comes from the Navy Seal and is used to eliminate any stress plaguing their minds and bodies. The 4-4-4-4 slows the heart rate and deepens concentration. It’s best to practice the 4-4-4-4 method in the morning to wake up fully, during the day if you’re feeling rundown, or before a big event that requires your focus.

How to do it: Start by releasing all of the air from your lungs, hold your breath for 4 seconds, then breathe through your nose for 4 seconds, hold your breath again for 4 seconds, and exhale once again for 4 seconds. Repeat these steps for 5 minutes to reap their benefits.

Seek a Professional’s Recommendation

The risks of breathwork are quite low, but it’s important to always seek a professional’s advice before taking part in any kind of breathwork technique.

Breathwork may not be recommended for those with:

  • Cardiovascular issues
  • High blood pressure
  • Respiratory issues
  • Osteoporosis
  • Psychiatric symptoms
  • A history of aneurysms

It’s also not advised to practice breathwork if you are pregnant, breastfeeding, have physical injuries, or have recently undergone surgery. Additionally, with breathwork, there’s a risk that hyperventilation can lead to reduced blood flow, dizziness, and an increase in the chance of heart palpitations.

The use of a reputable medical professional, guide, or teacher can help reduce any risks associated with breathwork.

Tell us – have you tried breathwork before? If so, what techniques?

References: [1] [2] [3] [4] [5] [6] [7] [8],of%20therapy%20that%20simulate%20birth. [9] [10] [11] [12] [13] [14]

Ayurveda: Doshas and Holistic Benefits

Ayurvedic Medicine, or “Ayurveda” for short, is one of the world’s oldest holistic (“whole-body”) healing systems. Ayurveda translates as “knowledge of life.” It dates back 5,000 years to the ancient Sanskrit texts, the Vedas. It is said that Ayurveda is an eternal science that first existed in the universal consciousness (Brahma) before it was passed from the creator to the ancient Indian mystics through meditation.1

Ayurveda is a system of healing that evaluates emotional nature, physical constitution, and spiritual outlook in the context of the universe. Additionally, according to the Ayurveda philosophy, people are born with a specific constitution called the Prakriti, and that all life manifests as three different energies, or doshas, known to be Vada, Pitta, and Kapha. Many people tend to have an abundance of at least one or two doshas, but this can fluctuate according to your environment, diet, age, the climate, and many other factors.2

The Vedas

The Vedas are the most ancient texts known to humankind. Ayurveda, in its written form, was first mentioned in the Vedas. The Vedas told Hinduism’s sacred scriptures and are said to be revelations discovered by sages and seers.4

There are four Vedas – the Rig Veda, Yajur Veda, Sama Veda, and Atharva Veda. They were written in Sanskrit, which is India’s ancient language. The Vedas detail practices in worship, hymns, rituals, mantras, and ways of life.

Atharva Veda is the latest text to be added to the Vedas, compiled around 900 BCE. It holds 20 books and 730 hymns of about 6,000 stanzas.5 Also within this Veda is India’s ancient medical practice systematically outlined.

The Three Doshas

Those who practice Ayurveda believe that every person is made of five elements found in the universe, which are earth, water, fire, space, and air. These elements combine to form three life forces or energies called doshas that control how the human body works. The Vata dosha combines space and air. The Pitta dosha combines fire and water. And the Kapha dosha combines water and earth.

Everyone inherits a unique mix of doshas, but one is usually stronger than the others. Additionally, each dosha controls a different body function. It is believed that one’s chances of getting sick and the health issues one develops are linked to the balance of one’s doshas.

When the doshas are imbalanced, a person’s state becomes what is known as Vikruti, which can manifest in behavioral or physiological symptoms. The doshas can also affect an individual’s personality and temperament. The concept of Prakriti defines a person’s dosha composition and suggests that each person has a combination of the three doshas.

The doshas can manifest in three states:

  1. Equilibrium is the ideal state when the doshas are in natural proportions to each other.
  2. The increased state is when one of the doshas is greater than the others.
  3. Lastly, the decreased state happens when one of the doshas is lesser than the others or depleted.

An illustration of the Vata, Pitta and Kapha Ayurveda doshas

Source: The Ayurvedic Institute

Vata Dosha

According to Ayurveda, the Vata dosha is the most powerful of the three. It controls many basic body functions, such as cell division and cell signaling.6 The Vata dosha is also in charge of the mind, breathing, blood flow, heart function, and the ability to get rid of waste through the intestines. One can disrupt the Vata dosha by staying up too late and eating too soon after a meal. The Vata dosha is known to promote a healthy balance between thought and emotion while fueling creativity.

If Vata dosha is your main life force, then you may be more likely to develop:

  • Anxiety
  • Heart disease
  • Skin issues
  • Asthma
  • Rheumatoid arthritis

Pitta Dosha

The Pitta dosha controls metabolism, digestion, and hormones that are linked to appetite. Eating spicy or sour food and spending too much time in the sunlight can disrupt this energy. The Pitta dosha is believed to add luster to the hair, eyes, and skin.

If Pitta dosha is your main life force, then you may be more susceptible to:

  • Heart disease
  • Crohn’s disease
  • High blood pressure
  • Infections

Kapha Dosha

Muscle growth, body strength and stability, weight, and the immune system are controlled by the Kapha dosha. One can disrupt this energy by eating too many sweets, sleeping during the day, and intaking too much salt. The Kapha dosha promotes positive emotions like love, empathy, understanding, and forgiveness.

Practitioners believe that if the Kapha dosha is your main life force, then you may be prone to develop:

  • Nausea after eating
  • Obesity
  • Cancer
  • Diabetes
  • Asthma

Bi-Doshic and Tri-Doshic

When an individual is bi-doshic, s/he shares qualities equally with two doshic types. The best way to manage bi-doshic Prakriti is by the season. For example, for Vata-Pitta Prakriti, during autumn, which is Vata season, one would follow a Vata-decreasing routine.

Tri-doshic means that an individual has equal amounts of each dosha. A tri-doshic person is usually very strong, adaptable, and stable when in balance. However, they s/he can experience poor health when out of balance. During these occasions of imbalance, a person can adopt practices to counterbalance negative dietary, emotional, or environmental influences. For example, in autumn, a tri-doshic person would act as if they have a Vata constitution and follow a Vata balancing lifestyle.

To learn more about dosha seasons and lifestyles, click here.

Branches of Ayurveda

In Ayurvedic medicine, 8 different components encompass the body’s holistic system. These 8 branches explain various bodily functions and how to prevent and cure diseases:

  1. Kayachikitsa (internal medicine): Addresses treatment for the whole body with a focus on the digestive system and metabolism. Procedures can be executed internally or externally. An Ayurvedic practitioner may prescribe medications to be taken orally or topically in the form of oils, lotions, and creams.
  2. Baala Chikitsa (treatment for children): Addresses diseases and ailments that manifest in children but also focuses on pre and postnatal care. Treatments may differ as children cannot always articulate their symptoms. However, medicine prescribed is usually pleasant tasting.
  3. Graha Chikitsa (psychiatry): Focuses on problems or diseases of the mind. Some treatments under this branch include herbs, dietary recommendations, deep breathing, yoga, and Mantra Chikitsa, which involves chanting mantras.
  4. Urdhyaanga Chikitsa (upper body): Focuses on health and issues of the upper body, such as the eyes, nose, ears, and throat.
  5. Shalyaroga Chikitsa (surgery): Focuses on surgical procedures and describes surgical instruments such as scalpels and scissors.
  6. Damstra Chikitsa (toxicology): Focuses on the study and remedy of toxins within the body, along with poisons in food and the environment.
  7. Jara Chikitsa (geriatric): Addresses care of the elderly and focuses on treating illnesses brought on by old age. Therapies include strength, memory, longevity, and rejuvenation.
  8. Vajjikaran Chikitsa (reproduction health): Focuses on sexual health and the treatment of many reproductive issues, such as infertility and the lack of essential fluids.

Benefits of Ayurveda

Ayurveda is known as the “Sister Science” to yoga, because both share a common goal, which is to eradicate pain and misery. In Ayurvedic practices, the mind and body not only influence one another but are each other. Ayurvedic studies strive to reconnect us with the energetic consciousness of our true nature. Within this realm of consciousness, everything exists, and anything is possible.

One of the main beliefs of Ayurveda is that the food we eat affects our wellbeing. For example, food can instill a sense of energy and vitality or lethargy and depletion. This is known as the Sattvic approach. Sattvic translates to “pure essence” in Sanskrit and is a diet based on foods that are recommended within Ayurveda. It is one of the purest diets adopted to support optimal wellbeing. The Sattvic diet is designed to be holistic, meaning that it nurtures the mind and the body. It is high in fiber, low fat, and vegetarian. Foods on the Sattvic diet include fruits, juices, sprouted grains, fats, oils, legumes, nuts, seeds, and more.

Practitioners look to Ayurveda for a multitude of other wellness considerations:

  • Encouraging self-love. Ayurveda motivates learning and understanding one’s own uniqueness while teaching about the discovery of one’s own individual needs.
  • Balancing holistic health with environment. Ayurveda beliefs revolve around the concept that being healthy is a human’s natural state. When a human and his/her environment are in balance, then that human has achieved optimal health, and vice versa.
  • Reducing stress. Ayurveda teaches mindfulness which can help to reduce anxiety and stress. Following an Ayurvedic diet and cleansing the mind with meditation or yoga can improve ones sense of inner peace.
  • Managing diet and digestion. Food influences how one feels. Eating for ones dosha can enhance digestive triggers of physical and emotional wellness. Foods eaten at certain times of the day can optimize toxin elimination.
  • Enhancing spirituality. Ayurveda reinforces the belief that we are much deeper than our skin. We are spirits that embody the elements, and we can reap health benefits when our minds, bodies, and souls are in balance.

DIY Ayurveda

Dinacharya plays a major role in Ayurvedic practice. The word Dina translates to “day,” while Charya means to “follow a routine.” According to Ayurveda, certain rituals performed in the morning make for a positive start for the day. These rituals help improve one’s health and one’s appearance, they help keep the body and mind cleansed, and they support high energy levels. Additionally, morning Dinacharya rituals can help eliminate the Ama, or toxins, from your body, for improved health and more radiant hair, skin, and nails.

After consulting with your Ayurvedic practitioner, also known as a Vaidya, you can consider adding these Dinacharya rituals to your morning routine:

  • Wake before sunrise, this is the time when positive energy is at its peak. This is usually easier for a Vata person, but with time, everyone can adjust their body to waking up a bit earlier in the morning.
  • Try cleansing your bladder with a warm glass of water that has a dollop of honey and a squeeze of lime. This will help eliminate the build-up of nightly toxins.
  • Don’t eat or drink anything without brushing your teeth and cleaning your tongue first. This will help remove the Ama that accumulates through the night, and it can also help get rid of pesky morning breath.
  • Massage your skin with oils that are suited for your dosha. Once you’ve chosen the recommended oils for your dosha, warm the oil, then gently but firmly massage the oil over your body. Pay extra attention to the soles of your feet, as they contain nerve endings that are connected to important conjunctions of life force energy.
  • Eat a light and healthy breakfast. According to Ayurveda, no single meal is more important than the others, but a healthy breakfast between 6 and 8 AM can help you step into your day happily.

Ayurvedic Professionals Know Best

You should always seek the advice of an Ayurvedic professional before adopting Ayurvedic practices into your routine. The Vaidya can help design a treatment plan that is specifically customized for you by taking into account your doshas, your primary life force, and your unique physical and emotional constitution. Ayurvedic practitioners go through extensive training to provide you with the utmost knowledge to help balance your doshas and optimize your health.

If you’re having trouble finding an Ayurvedic professional, try plugging your information in here to be matched with one near you.


If you’d like to learn about the Ayurvedic herbs in Humanist Beauty Herban Wisdom Facial Oil, visit our Ingredient Glossary.


References: [1] [3] [2] [4],main%20body%20of%20the%20Vedas. [5]

ry%20of%20Vata,activities%20of%20Kapha%20and%20Pitta. [6]


Beauty Waste and Eco Buzzwords

The beauty industry generates up to $532 billion in revenue every year, but this demand comes with a massive environmental impact. With more than 120 billion units of packaging produced globally, only 9% of those products produced are recycled, 12% are incinerated, and the remaining 79% end up in landfills.1 Additionally, many of the 120 billion units are not recyclable at all.

Our ocean is becoming a sea of trash with plastic bottles, grocery bags, lipstick tubes, and powder compacts floating within the waves. Data has proven that by the middle of this century, the ocean will contain more plastic by weight than fish.2 However, many organizations within the beauty industry are becoming more conscious in terms of product packaging, sustainability, and misleading buzzwords, such as Allure and yours truly, Humanist Beauty. By becoming aware of beauty waste’s impact on the environment, you’ll see why joining the packaging revolution is necessary.

Beauty Waste Isn’t Pretty

Since 1960, plastic packaging is now used 20 times more often. 7.9 billion units of rigid plastic were used for beauty and personal care products in the United States in 2018.3 According to National Geographic, there are over five trillion pieces of plastic in our oceans. These are astounding numbers, proving that we aren’t recycling beauty products as much as we think.

In the past, many beauty and personal care products weren’t made with plastic. Soaps came as a bar, perfume was packaged in luxurious glass bottles, and hair care products were usually a pomade or powder in a tin. So why does the beauty industry rely so heavily on plastic today? The answer is simple: the plastic explosion of the mid-20th century.

During this time, the beauty industry switched its packaging methods to plastic. This is due to plastic being cheaper and easily moldable, while also being light and sturdy. Additionally, many products had to be created for different conditions. For example, soap and hair-care products began being sold in bottles so they would float to the surface of the water in bathtubs or rivers. 4


Microplastics, which are tiny globules, are used to add grit to beauty and self-care products, like exfoliators, toothpaste, and even glitter for extra shine. Essentially, microplastics are made of many plastic particles that are smaller than five millimeters in diameter.

Water filters are not designed to sift elements that are smaller than five millimeters. This is why microplastic particles are contaminating our oceans and being consumed by birds and marine wildlife. Humans are no exception to the microplastics issue, though, since particles have been found in water bottles. Consuming microplastics can eventually lead to cancer.5

The United States banned microbeads with the Microbead-Free Waters Act of 2015. However, many manufacturers have found loopholes in the ruling by changing their plastic particles to biodegradable plastic. While biodegradable plastic is more environmentally friendly because of its faster natural breakdown, the particles still end up getting consumed by animals.

Here are a few natural alternatives to microplastics:

  • Ground Fruit Kernels
  • Nuts
  • Honey
  • Sand
  • Beeswax
  • Seeds
  • Sugar
  • Oatmeal
  • Ground Coffee
  • Salt

Excess Packaging

Packaging is the number one contributor to plastic production in the world and offender for plastic waste pollution.6 Additionally, research has found that packaging accounted for 146 million tons of plastic every year.

Plastic is not the only waste that’s created by the beauty industry. Cellophane, cardboard, and paper waste are also problematic. For example, paper boxes used as outer packages for toothpaste and large cream jars – items that have space for legal copy and don’t require another layer of protective material – contribute to deforestation, increased water consumption, and CO2 emissions.7

While many beauty and self-care products come in glitzy and luxurious boxes, the fact of the matter is that it’s just not necessary. Cutting out waste pollution is crucial, and the extra packaging needs to go.

Recycling Plastic Products

Plastic packaging that is necessary should always be reusable, recyclable, and compostable. Necessary plastics are containers that could potentially be dangerous to our health and safety. For example, plastic is used in shower packaging because glass bottles (with their tendency to break when dropped) are not practical.

By making sure packaging can be recycled responsibly, our environment will move towards a more circular economy, which is a way for us to imitate the cycles of nature by making something, using it, and reintroducing it into nature as a nutrient or something else. The loop of a circular economy entails the elimination of waste, regeneration of natural systems, and keeping materials and products in use.

TerraCycle, an American recycling company that recycles products like coffee pods, contact lenses, and other types of waste, is tackling the recycling issue from many angles. The company recognizes that almost everything can be recycled. TerraCycle collects typically hard-to-recycle items through natural, first-of-their-kind programs. Many beauty brands, such as Garnier, Colgate, Weleda, and now, Humanist Beauty, have worked with TerraCycle to offer a free recycling program for beauty waste.

How You Can Help Cut Down Waste Pollution

Cutting down the beauty industry’s waste production will take time, but there are a few things you can do to aid in the quest for a healthier environment:

  • Avoid buying or using single-use items, and consider the life cycle of your purchase.
  • Choose products that have reusable and recyclable packaging. Also, take advantage of refill and recycling initiatives.
  • Read ingredient labels to see if they contain any enviro-damaging material in the form of microbeads or glitter (look for polyethylene or polyurethane). If they do, don’t buy them.
  • Replace short life cycle items, such as plastic shower sponges, for more natural options like plant-based loofahs.
  • Use all of a product before buying more.
  • Download the Beat the Microbead app to check your products at home.

Allure’s Sustainability Pledge

On Earth Day, Allure affirmed their commitment to choosing their words with clarity and certainty when reporting on “sustainable” packaging. Allure addressed that many significant strides are being made to eliminate beauty waste; however, there is more that needs to be done to fully understand the realities and impacts of beauty waste on the planet.

Allure will now be more conscious when it comes to sustainability buzzwords that they’ll no longer employ, or will only use with careful consideration of qualifications. Here is its pledge further in-depth:

  • Allure will no longer mention the word “recyclable” when it comes to any type of plastic. Considering that only 9% of plastic waste has ever been turned into something that can be used again, it’s obvious that the term “recycling” isn’t being utilized correctly. Using less plastic is the only way to solve the problem.
  • What does “green” mean? Who knows. Allure won’t use the word “green” unless it’s describing something verdant in color.
  • Allure will only use the word “biodegradable” with vast specifics. The word is defined as “of a substance or object that’s capable of being decomposed by bacteria or other living organisms. However, most plastics are stable in landfills, due to petroleum being processed into plastic thus making them no longer biodegradable. Additionally, most landfills don’t have enough oxygen to break down the plastics.
  • The word “compostable” will only be used by Allure when describing a product that can be broken down by a residential composter. Additionally, the product must be broken down in around 90 days with zero soil toxicity. Many composting programs divert organic material into valuable products, but only 4% of Americans have access to curbside pickup to transport their compost. According to TerraCycle, only 10% of industrial facilities accept compostable plastics.
  • Allure recognizes the term “zero-waste” as being undefined, so they will no longer use the word. Instead, they will consult with the brand to explain exactly what “zero-waste” means.
  • Unless a product doesn’t exist, Allure promises to never describe a product as being “Earth-friendly.” This also goes for the terms “eco-friendly” and “planet-friendly.”

Humanist Beauty applauds Allure’s buzzword revolution. Allure’s pledge is clear, concise, and adequately evaluates all the problems with wrongful descriptors that are severely overused and lack truth.

Humanist Beauty’s Circular Movement and Zero Waste Program

At Humanist Beauty, we believe that beauty should live endlessly, but not its packaging. While we don’t call our product or packaging zero-waste, we do strive to use the most environmentally conscientious packaging options possible:

  • The majority of Humanist Beauty’s packaging is made from glass and paperboard, which is recyclable.
  • We use post-consumer recycled paper-based packaging for our shipping materials with no plastic void fill or tape.
  • Humanist Beauty minimizes the use of virgin plastic while seeking to further avoid virgin plastic componentry as we grow.

Humanist Beauty praises Allure’s assurances and will also spread the knowledge with our own Zero Waste Program that is in conjunction with the TerraCycle Zero Waste Box.

Send us your beauty boxes, bottles, jars, tubes and makeup palettes. The packaging doesn’t even have to be from Humanist Beauty, it can be from any beauty brand. We’ll even pay and provide your postage to make sending your empty beauty packaging to us easy and seamless. Once we receive your packaging, we’ll hand it over to TerraCycle to be broken down and recycled or repurposed.

Here are a few notes about the Zero Waste Program, because we promise to always be transparent:

  • As of right now, our Zero Waste Program is only accepting packages from 48 contiguous states.
  • Humanist Beauty is a small company, so right now we can only accommodate funding for a 1-pound package per customer per month.
  • If you’d like to pay for your postage if you have more than one pound of packaging, feel free to send it all to: Humanist Beauty x TerraCycle, 9400 Corbin Ave. #1065 Northridge, CA 91324.
  • We will keep this page updated with any further enhancements to our Zero Waste Program.

If you’re interested in sending us your packaging, you can fill out the form here to receive your prepaid return label. We are excited to take this step with you to help conserve our precious planet and its resources.

References: [1] [2] [3] [4] [5],plastic%20pollution%20in%20the%20oceans. [6] [7]