Archetypes are traditionally said to live in the unconscious and were mapped out by Carl Jung, a Swiss psychiatrist, in his epic breakthroughs on human consciousness. He defined archetypes as
The beauty industry has long been criticized for not reflecting real consumers and not catering to those with special needs. Thankfully, things are starting to change. The industry is evolving
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We don’t retouch the skin of the model humans shown on this website. Keepin’ it real.
